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Articles April 2010

8 Copywriting Rules to Live By
Would you spend the next two weeks planning your outfit for a conference and then leave the speechwriting until 11pm the night before? Read more...
10 Tips to Jump Start Your Sales Strategy
In the world of small business, your sales strategy is an essential part of your business growth strategy. Even if you aren’t in a sales role, you’d be surprised how often these tips can help your company thrive. Read more...
Minimizing Overhead: Free Stuff that makes work travel easier
I’ve been travelling a lot for work lately and find that a lot of valuable work time is wasted figuring out where my next meeting is in a city I don’t know very well and trying to finish up projects without all the usual tools in my home office. Read more...
Minimizing Overhead: Why pay when it’s free?!
Since a dollar saved is a dollar earned, why spend money on something you can get for free on the Internet? Now that's small business advice you can take to the bank! Read more...
Save money by Outsourcing
Whether you have a new small business, are in the midst of project planning or trying to figure out growth strategy, a key part of your business strategy should include having access to talented people, staying flexible enough to ramp up for new projects quickly, and keeping your business lean and overhead costs low. Flexibility is key to small business growth. One smart move: outsourcing staff. Read more...
Small Business Success Stories
As a new small business owner you might feel like you're all alone – especially when dealing with difficult challenges. I feel that way myself at times. And that’s when it’s important to look to other entrepreneurs. Small businesses in Canada are driving the new economy. Many of them have gone through the same hurdles and lived to tell, so if you're looking for small business advice, be sure to look at other entrepreneurs’ experiences to see what you can incorporate into your own business strategy. Reading about others’ successes can also be inspiring and help you look at your own business model in a new way. Read more...
Small Business Branding 101
Brand is much more than a logo on your business card - it’s your entire company’s reputation. People experience your brand when they interact with your website, your showroom, or your employees. Establishing and managing a brand can be hard work, so here are a few tips to help you define a brand strategy and increase brand loyalty for your small business... Read more...
Virtual Employees
I have been exploring outsourcing as a great way to increase productivity and keep my business flexible. I don’t have the budget for full-time staff but I recognize that I only have so much time in a day and I can’t do it all. So it makes sense to hire others to deal with small tasks that I don’t have time for. Read more...